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If you were to give advice to a corporate bank that is just beginning its digital transformation strategy process… what three areas requiring special attention would you indicate?
First of all, a scrutiny of basic processes – looking into how the bank works and why. It’s not just about creating an attractive internet banking interface if it’s supported by tedious manual processes. And they need to be looked at as a whole and automated.
To educate the customer on how to do banking on their own, which means providing the self-service model in a user-friendly way – winning the customer’s approval by presenting real benefits from such. Take card customization – the customer orders the card, and it’s instantly visible in the system, ready to be used virtually. No signatures are needed, neither is a piece of plastic in your wallet.
Simply by applying “the less, the better” principle. The less paper we use, the better; the less paper statements we send to the customer, the better; the less transfers customers make at a branch, the better; the less time they spend on service, the better.
Everyone seems to be outdoing each other in innovation these days. How can we identify innovations which add value to the customer, innovations allowing the customer to bank easier, faster, and cheaper? Ones that will not scare people off?
At ING, ideas that come up are tested and verified quickly – most often as 3-month projects, carried out in line with our internal PACE methodology. In short, we check whether an idea is valuable and whether there is any rationale behind it, what the market response would be, how to approach the implementation, what technology should be used, and, above all, what the customer’s real problem is and how we can solve it.
This is where blockchain comes in. This technology can change everything, including the way inter-bank information is exchanged.
The technology is there, so are the niches. In most cases, however, there’s no will to act. But this is because of the rapidly changing market of modern technologies – banks are just getting accustomed to PSD2, with a blockchain revolution already knocking on the door.